My grand father was a superb storyteller. His well crafted stories were remembered even years after his death. His use of language and metaphor was renowned. He once said, ‘if you always know what to say, people will always like you no matter who you are’. I agree with that assertion and it forms the basis for today’s post.
Contemporary knowledge in the field of neuroscience, cognition, and linguistics has revealed that carefully chosen language, metaphor and story can shape and direct a listener’s thinking, motivate, inspire, and start social change. Because we reason in terms of metaphor, the metaphors we use determine a great deal about how we live our lives and no better way of using such metaphors than in our words.
King communicated his dream in words, stories and metaphor. In doing so, he catalyzed a social movement. I once read that a word is like a living organism, capable of growing, changing, spreading, and influencing the world in many ways, directly and indirectly through others. When the right words are used its likely that the desired outcome results.
When words are used in the right way it can be a source of healing, a spring of inspiration. It can motivate, empower and enable. After reading my first copy of Think and Grow Rich, I began a life-long journey into the power of words. When words are read not only as groups of characters, but as thoughts or emotions, the real power of words can help, inspire, encourage, and motivate us.
I am learning everyday to be careful with how I use my words and to use it in a way that adds value to me and any other person.